Mass Media in Malaysia - 5539 Words

Introduction Mass media is defined as print and electronic means of communication that transmit information to widespread audiences (Schaefer, 2012). Examples of print mass media included newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. While examples of electronic mass media are television, radio, computers, and smartphones. The past of mass media is extensive and complex. It stretches back further than the dawns of recorded history to the people that figured out that they could reach more audience through painting a picture on a cave wall than just by telling the story to whatever group happened to be present (Damitio,†¦show more content†¦At the same time, approximately 28,258 internet users are viewing porn. With the advancement of mass media, pornography can be easily accessed through internet. Some countries around the world including Malaysia have taken some actio ns to censor the content related to pornography. According to the Agence France Presse (2005), Malaysia has blocked government computers from accessing porn and instituted a 24-hour watch on their unauthorized use by civil servants. Besides, school computers must have filters installed, and Internet service providers are to give all their customers low-cost software that bars access to pornography. Other than that, Kaiser Family Foundation research found that pornography filters could block up to 27 percent of Web sites with the word condom and nearly 10 percent of health sites were blocked during searches for safe sex using the least restrictive filters. So, why the government ban pornography? One of the reasons of government banning pornography on the internet is to tackle social ills among youth (â€Å"The Malaysian Insider†, 2010). This is because widespread access to pornography has led to an increase in baby dumping in the past five years and youth today can easily have access to such material online, even through their mobile phones, said Federal CID director Comm Datuk Seri Bakri Zinin (â€Å"The Star Online†, 2010). Besides, internet pornography accessibility also further disempowers vulnerable women and encourages violence, sexualShow MoreRelatedThe Harmonious Multi-Racial Country1031 Words   |  5 Pagescommunity. The idea of ​​the establishment of Datuk Seri Najib B. Tun Abd. Razak about the slogan 1 Malaysia has brought our country towards a paradigm shift and change the way of life of a society of living in Malaysia. However, the initiative, the initiative must be implemented by all parties to maintain peace and harmony in our country? Prakasa premier harmonious multi-racial society in Malaysia is the attitude of the individual. This is so because, generally be safe a community depends on theRead MorePublic Opinion Is the Most Significant Agency Influence Public Opinion1034 Words   |  5 PagesIn The Media Age. McGrawHill, 2002) Public opinion offer we to knew what is the public thinking, and how the public perceive an issues. that is a lot of agency that can spread the opinion of the public, it can be separates into 2 group which is non-media and media.(Persuasion: reception and responsibility by Charles U.Larson, 10th edition) Compared with others agency, mass media is the most significant to shaped Malaysian public opinion because its have many effective factors. Mass media can beRead MoreFactors that Affect the Awareness on Environmental Issues: A Case Study at Utem Malacca City Campus584 Words   |  3 PagesSumatera, Indonesia, had hit Malaysia. The haze was the worst so far in this 10 years, according to Halimah Hassan, director general of Malaysia’s Department of Environment, based on the reading of air pollution index exceeding the dangerous and unhealthy level. (The New York Times, 2013) . After that, in November 2013, a landslide had occured in Cameron highlands and had killed seven persons. According to Harlida Abdul Wahab (2013), lecturer of Universiti Utara Malaysia, the cause of the landslideRead MoreKnowledge Gap1307 Words   |  6 Pagestopic â€Å"Knowledge Gap between Generations Based on Media Exposure.† What is knowledge gap? It was first introduced by 3 researchers of University of Minnesota that is Phillip J. Tichenor,  Associate Professor of Journalism and Mass Communication,  George A. Donohue,  Professor of Sociology and  Clarice, and N. Olien, Instructor in Sociology in 1970. Based on the title of the research, it can be defined as the gap of the information obtained by exposed media for the past generation and the generation nowadaysRead MoreThe Control Large Players Have on Mass Media850 Words   |  4 Pages Mass media, with its functions to inform, to educate and to entertain, is one of the most important issues in the United States because of the way it has been manipulated to cater the demands of various groups, such as partisan bias, sensationalist journalists as well as the government. Such is the problem for the modern and enlightened public; since people now have access to various areas to get news reports, the media apparently lacks the way to properly distribute truthful and factual informationRead MoreExamples Of Hysteria In The Crucible1048 Words   |  5 PagesIn todays society there are many cases of mass hysteria just like long ago. In the book John Proctor says a quote that hits big time for mass hysteria, he says â€Å"God is dead† while laughing insanely, and if that does not cause mass hysteria then nothing does. In The Crucible, many are tested with regards to their faith and put on trial for witchcraft. In this play, nineteen are hanged and one is pressed to death for the crime of being a witch, for that being John Proctor. In The Crucible, ArthurRead MoreThe Impact of Information Communication Technology on Malaysia Communication Culture in the Era of Globalization7293 Words   |  30 PagesTECHNOLOGY ON MALAYSIA COMMUNICATION CULTURE IN THE ERA OF GLOBALIZATION Saiful Nujaimi Abdul Rahman, M.Sc. Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Abdul Rashid Md. Ali, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Siti Zobidah Omar, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia This is an uneditedRead MoreBaby Dumping Among Teenagers in Malaysia624 Words   |  3 PagesNowadays, Malaysia is facing a serious issue regarding on baby dumping which getting more chronic and cause a lot of attention. This social problem can be seemed on all type of media such as newspaper and mass media. For the past few years there are many new born babies have been found, dead or live in the most unlikely places like rubbish dump. This is shows clearly that baby dumping is really serious problem that currently happen in our society. Baby dumping became chronic it is because teenagersRead MoreEnglish as a Universal Language Essay1172 Words   |  5 Pagesis very important. Every people are urge to learn English language. Especially for university students who are going to enter society after graduation, English is perceived to be crucial for communication at work with regards to employment. But in Malaysia, the proficiency of English language among youth is declining. Start in the 70s, many concerned stakeholders from employers, linguists and educationists to parents have voiced their concern. (Azizan Haraiti, Lee, Y.M., 2011) Low levels in EnglishRead MoreThe Problem of Adolescent Obesity in Malaysia Essay699 Words   |  3 Pageschildren and adolescent between 1999 and 2010. In 2007 to 2010, almost 17% of United State children and adolescents aged 2 through 19 years old had a body mass index (BMI) higher than or equal to the 95th percentile of the BMI-for-age growth charts in which were classified as obese (Ogden et al., 2012). This was also happened to adolescents in Malaysia where nearly 7% of adolescents aged 15 to 19 years old are obese. The prevalence of obesity was higher in boys compared to girls (Rampal, 2007). This situation

Whap Chapter 15 Free Essays

Chapter 15 1. The economy of the Song Dynasty was one of the most prosperous and advanced economies in the medieval world. Monetary gain was assured from the vigorous overseas trade and indigenous trade along the Grand Canal and Yangzi River 2. We will write a custom essay sample on Whap Chapter 15 or any similar topic only for you Order Now The Tang Dynasty focused on education and foreign policy while the Song Dynasty focused on economic growth and the arts. 3. Under Emperor Taizong Li Shimin’s wise governing, the national strength and social development of the Tang Dynasty reached an unparalleled prosperity – economy and commerce flourished, the social order was stable,corruption never existed. . Zhngguo translates traditionally as the â€Å"Middle Kingdom. † Only in the nineteenth century, Zhongguo became the common name for the country. During this time China expelled and Christians and outlawed the religion. They also started to become more internal and did not try to expand. 5. The Song eventually fell to the Mongols in 1279, who moved against the Southern Song years after the forces of Genghis Khan had defeated the Jin. The Mongols had superior military organization and a better grasp of the advances in military technology 6. During the Sung dynasty the monumental detail began to emerge. A single bamboo shoot, flower,or bird provided the subject for a painting. Among those who excelled in flower painting was the Emperor Hui-tsung,who founded the imperial academy. 7. The most important technological innovation of the Ancient Period was the creation of the wheel. The wheel allowed humans to transport goods over long distances. People could also travel longer. 8. From the fifth century AD Confucian orthodoxy retreated before the popularity of Buddhism and Daoism. But a renaissance came during the Song dynasty when Confucianism responded to the challenge and developed its own metaphysics. This new trend is known as Neo-confucianism, and its main exponent was Zhu Xi (1130-1200). It subsequently became the main orthodoxy of the scholar officials until the demise of the imperial system in 1912. 9. Because of the remarkable durability of Chinese civilization as well as its marvelous technological and economic innovations, other cultures began to imitate China. Japan, Korea, and Vietnam were all drawn into China’s cultural and political orbit in the post classical period. Each country interacted with China differently 10. It indicated that this person was of such high social status that she didn’t have to do any work – that she could be carried from place to place by servants, that her every need would be catered to by others. How to cite Whap Chapter 15, Essay examples

Marketing Principles Segmentation in Social

Question: Discuss about the Marketing Principles Segmentation in Social. Answer: Introduction The present assignment is going to make a fruitful market analysis for Samsungs Galaxy S6 and S6 edge. The Galaxy S6 which is being served as a potential successor of the previous version S5, has been officially launched in the event of Samsung Unpacked 2015. With a revamped construction, Samsung Galaxy S6 has received positive reaction from the critics. Samsungs new Galaxy S6 and S6 edge have been launched globally considering the fact that the international market for smartphone is large and growing on a fast pace (Andaleeb 2016, 2017, p.179). The geographic segment for Samsung Galaxy S6 is the markets of every developed and developing country where market density is high. It is because, without a dense market, Samsung would not be able to increase its profit margin. In terms of demographic segmentation, Samsung for its Galaxy S6 would target the age group of 20-30 who looks forward to the latest technologies as the new model is composed with all current and advanced technical features (Boivin et al. 2017). Considering Galaxy S6s color options, it can be said that the organizations demographic segment includes both the female and male young individuals. For example, the new Galaxy S6 is available in white pearl, Blue Topaz, Gold platinum and Black Sapphire. In terms of demographic segment, it is understood that the preferable target market for the organization involves the individuals who are financially independent as the product costs AUS$1,149 for 64GB. One of the important demographic attributes of the target market is the fast life style of the young people and their need to multitask with advanced technical devices (Kubacki et al. 2015, p.5). It is understandable that Samsung Galaxys psychographic segmentation is chiefly based on the lifestyle and interest of the target market. In terms of lifestyle, those consumers who lead sophisticated as well as smart living would be targeted, as Galaxy S6 has the capacity to multitask with numerous smart Apps without consuming a large amount of time. Moreover, busy work-schedule and high dependence on technology of the consumer would also have been prioritized at the time of building marketing mix (Kubacki et al. 2015, p.6). As per the benefit segmentation, it can be said that Samsung for its Galaxy S6 and S6 edge would segment that customer group which prefers to invest money on those products, which worth value. Therefore, it can be said that Samsungs benefit and usage-rate segments would include those young individuals who have the intention to acquire all the possible benefits obtainable from a product and have strong financial background (Eryigit and Eryigit 2014). Analysis of targeting strategy of Samsung Galaxy S6 Samsung Galaxy S6 specifically segments those individuals who belong to the age group of 20-30 and are tech-savvy. Therefore, it seems that the organization uses the focus or concentrated marketing strategy for the considered product as it is designed to attract mainly the young population of the society. In this context, it is required to state that an organization may find numerous segments for a single product though may not serve them all due to varied taste, demand and buying behavior. For example, considering the ever-changing tastes of the young customer, Samsung constantly practice technical innovation and modify their promotional activities. In case an enterprise realizes that their specific product can only attract a particular segment of customer, they concentrate on only that single segment of customers with an individual marketing mix (Sharma and Lambert 2013). It is interesting to identify that the considered organization has prioritized the concentrated targeting strat egy as per the fact that through concentrated targeting, an organization can meet the needs of narrowly defined market and can earn more profit than spreading resources across numerous segments. However, it can also be said that Samsungs focused targeting strategy is part of their multi-segment targeting (Andaleeb 2016). The reason behind such a statement is that Samsung provides different designs of mobile to different customer segment. For example, Samsung has J series mobile phones, which is affordable for the middle class people. Alongside, products like Note 3 and S7 are for young and upper-middle class people, who can afford high range mobile phones. Analysis of the positioning bases of Samsung Galaxy S6 It is easy to perceive that with the help of perceptual mapping, Samsung has established their positioning strategy, which is to provide a phone with sophisticated design. More specifically, it has been identified that Samsungs positioning strategy is to win both global and local market through the sleek, eye catchy design of the phone with up-to-date technical functions (Chung and Lee 2014). Considering this particular positioning strategy of Samsung, it can be said that the positioning bases accompanying the positioning strategy of Samsung for their S6 and S6 edge, are product attribute, user, against competition and value or quality. Samsung chooses the high-tech features of Galaxy S6 as one of the predominant positioning bases, as it is one of the potential aspects to attract the minds of the young generation. However, by user base the product positions itself as an ideal technical solution for young and sophisticated individuals (Sharma and Lambert 2013). On the other hand, with the positioning base of against competition and quality, S6 positions itself as well as compares itself with its archrival Apple. It is because Samsung adopts both differentiated and concentrated targeting strategy, whereas Apple adopts concentrated targeting strategy as it only focuses on the young and business people of the society. Conclusion From the above report, it can be concluded that for Samsungs Galaxy S6, the organization has chosen the young and financially independent people who possess a tech-savvy nature and a busy life style. It has been highlighted by the report that the organization chiefly addresses the concentrated marketing strategy for Galaxy S6. Finally, the report has highlighted that the positioning bases for this particular product have been attribute, user and value. References Andaleeb, S.S., 2016. Market Segmentation, Targeting, and Positioning. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries,pp. 179-207. Emerald Group Publishing Limited. Boivin, M., Gagn, E. and Saint-Arnaud, V.C., 2017. Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUBEC Case Study. InSegmentation in Social Marketing.pp. 179-195. Springer Singapore. Chung, H. and Lee, E., 2014. Does channel decentralization lead to low quality product lines?.European Journal of Marketing,48(9/10), pp.1870-1891. Eryigit, C. and Eryigit, M., 2014. Understanding the effectiveness of positioning bases with regard to customer perceptions.Journal of Global Marketing,27(2), pp.85-93. Kubacki, K., Dietrich, T. and Rundle-Thiele, S., 2017. Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do. InSegmentation in Social Marketing,pp. 1-6. Springer Singapore. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management. 24 (4), pp.50-51.

Poems on Poetry Essay Example

Poems on Poetry Essay In the poems ‘How to Eat a Poem’ by Eve Merriam and ‘Introduction to Poetry’ by Billy Collins, important ideas are presented about how poetry should be experienced and enjoyed. The poets used the techniques extended metaphor, repetition, metaphors and personification to show me how these ideas is important. In ‘How to Eat a Poem’ by Eve Merriam, the author describes how poetry is to be experienced. Poetry doesn’t need any manners and has no rules. â€Å"Don’t be polite / Bite in. † is an example of just jumping in to poetry because it’s got no manners and it’s for everyone. It is ready and ripe now, whenever you are. † Shows us that poetry is for everyone. Poetry never goes away because it always written on paper. It’s not hard you don’t have to be clever to enjoy poetry because it’s always there to be read. Poetry is to be experienced and enjoyed by anyone. In the poem ‘How to Eat a Poem’, the techniques of Extended metaphor and repetition are used to show me the important idea. Extended metaphor us used in the lines â€Å" Pick it up with your fingers and lick the juice that. / May rush down your chin. / It is ready and ripe now, whenever you are. To compare juicy fruit to poetry. Through doing this, the poet helps me understand that poetry is about experiencing poetry, and not holding back but in fact diving in. It also helps me understand that you can be messy and enjoy your poem. Repetition is used in the lines â€Å"or stem / or rind / or pit / or seed or skin. † To compare poetry to the inside of a fruit. Doing this has helped me understand that poems aren’t hard, that they are fun and don’t have the bad bit of a fruit. That it’s really tasty and anyone can do it. These two techniques help compare juicy fruit to poems. In the poem ‘Introduction to Poetry’ the poet shows me the important idea that poetry is about having fun. Poems are made to have fun for everybody not just cleverest people. It’s for people who like having fun. â€Å"I want them to waterski / across the surface of a poem / waiving at the authors name on the shore. † The author is also trying to tell you to not over analyze things. In the poem it states that all we want to do is torture it and get a confession out of it. Poems are to be about having fun, not trying to find every possible meaning and to just skim across getting the ideas that the poet wants us too. We will write a custom essay sample on Poems on Poetry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Poems are about having fun and not over analyzing them. In the poem ‘Introduction to Poetry’, the techniques metaphor and personification are used to show me the important idea. Metaphor is used in the lines â€Å"I want them to waterski / across the surface of a poem / waving at the authors name on the surface. † Which compares waterskiing and having fun to a poem that is fun and relaxing. This helps me understand that poetry is fun and relaxing just like waterskiing. When you imagine yourself waterskiing you imagine a sunny day, speeding along bouncing up and down on waves while waving to your friends on the shore in the sand. Poems are the same you can enjoy yourself through rhyming or using alliteration. All the techniques that make a poem fun and enjoyable to write and read. Personification is used in the lines â€Å" But all they want to do / is tie the poem to a chair with a rope / and torture a confession out of it† to compare tying up a person to a chair and trying to get a confession out of it. Over analyzing a poem and taking meanings that aren’t meant to be instead of taking the idea that the poet tries to convey. Doing this the poet helps me understand that poetry is to be about the images or the meanings that the poet is telling you. That poetry doesn’t need to be â€Å" tied to a chair and tortured†, so it gives a confession that it doesn’t have to be an expert that needs to analyze it, anyone can do it. Poetry is intended to be enjoyed, anyone can do it, it doesn’t need to be over analyzed. Both of these poems have helped me understand more about poetry and what it’s about. That poetry is about having fun and to be experienced by everyone. Anyone and everyone can enjoy poems, they don’t have to be the cleverest or the smartest to understand poetry. I think these two poems represent what poems are about. Poems on Poetry Essay Example Poems on Poetry Essay In the poems ‘How to Eat a Poem’ by Eve Merriam and ‘Introduction to Poetry’ by Billy Collins, important ideas are presented about how poetry should be experienced and enjoyed. The poets used the techniques extended metaphor, repetition, metaphors and personification to show me how these ideas is important. In ‘How to Eat a Poem’ by Eve Merriam, the author describes how poetry is to be experienced. Poetry doesn’t need any manners and has no rules. â€Å"Don’t be polite / Bite in. † is an example of just jumping in to poetry because it’s got no manners and it’s for everyone. It is ready and ripe now, whenever you are. † Shows us that poetry is for everyone. Poetry never goes away because it always written on paper. It’s not hard you don’t have to be clever to enjoy poetry because it’s always there to be read. Poetry is to be experienced and enjoyed by anyone. In the poem ‘How to Eat a Poem’, the techniques of Extended metaphor and repetition are used to show me the important idea. Extended metaphor us used in the lines â€Å" Pick it up with your fingers and lick the juice that. / May rush down your chin. / It is ready and ripe now, whenever you are. To compare juicy fruit to poetry. Through doing this, the poet helps me understand that poetry is about experiencing poetry, and not holding back but in fact diving in. It also helps me understand that you can be messy and enjoy your poem. Repetition is used in the lines â€Å"or stem / or rind / or pit / or seed or skin. † To compare poetry to the inside of a fruit. Doing this has helped me understand that poems aren’t hard, that they are fun and don’t have the bad bit of a fruit. That it’s really tasty and anyone can do it. These two techniques help compare juicy fruit to poems. In the poem ‘Introduction to Poetry’ the poet shows me the important idea that poetry is about having fun. Poems are made to have fun for everybody not just cleverest people. It’s for people who like having fun. â€Å"I want them to waterski / across the surface of a poem / waiving at the authors name on the shore. † The author is also trying to tell you to not over analyze things. In the poem it states that all we want to do is torture it and get a confession out of it. Poems are to be about having fun, not trying to find every possible meaning and to just skim across getting the ideas that the poet wants us too. We will write a custom essay sample on Poems on Poetry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Poems are about having fun and not over analyzing them. In the poem ‘Introduction to Poetry’, the techniques metaphor and personification are used to show me the important idea. Metaphor is used in the lines â€Å"I want them to waterski / across the surface of a poem / waving at the authors name on the surface. † Which compares waterskiing and having fun to a poem that is fun and relaxing. This helps me understand that poetry is fun and relaxing just like waterskiing. When you imagine yourself waterskiing you imagine a sunny day, speeding along bouncing up and down on waves while waving to your friends on the shore in the sand. Poems are the same you can enjoy yourself through rhyming or using alliteration. All the techniques that make a poem fun and enjoyable to write and read. Personification is used in the lines â€Å" But all they want to do / is tie the poem to a chair with a rope / and torture a confession out of it† to compare tying up a person to a chair and trying to get a confession out of it. Over analyzing a poem and taking meanings that aren’t meant to be instead of taking the idea that the poet tries to convey. Doing this the poet helps me understand that poetry is to be about the images or the meanings that the poet is telling you. That poetry doesn’t need to be â€Å" tied to a chair and tortured†, so it gives a confession that it doesn’t have to be an expert that needs to analyze it, anyone can do it. Poetry is intended to be enjoyed, anyone can do it, it doesn’t need to be over analyzed. Both of these poems have helped me understand more about poetry and what it’s about. That poetry is about having fun and to be experienced by everyone. Anyone and everyone can enjoy poems, they don’t have to be the cleverest or the smartest to understand poetry. I think these two poems represent what poems are about.

Free Essays on Utopia

Thomas More’s Utopia A Look at Social and Economic Problems Deep within every society there lies problems, significant and insignificant. Thomas More’s Utopia emphasizes the construction of the Utopian society upon the principle that â€Å"nobody owns anything, but everyone is rich†.1 With this basis, Utopian society not only succeeded, but become fruitful. Thomas More’s Utopia shows an ideal society, close to perfection in almost every way. Thomas More’s Utopia is divided into two distinct books; book one describes the ills facing many European nations and its peoples, while book two describes the Utopian way of life. Embedded within book two are the solutions to economic and social problems that are outlined in book one. Identified in book one of Thomas More’s Utopia are many different economic tribulations, which are remedied in book two. In addition, More shows problems involving land and employment in book one, which in book two are solved in his depiction of the Utopian society. Beyond Utopia, kings, nobles, churches, and men of wealth primarily hold land. The need for more and more land is the primary motivation for most of these individuals. The land is usually used for cultivation or for grazing; Nobles sometimes bullied poorer groups to get the land they seek. This group of individuals greedily â€Å"preys on his native land like a malignant growth†. 2 People are either â€Å"cheated or bullied into giving up their property, or systematically ill-treated until they’re finally forced to sell†. 3 Unfortunately these men, whom seek land and other luxuries, â€Å"hang on to their property until they’re too old and ill to do so any longer - and even then they re linquish it with a very ill grace†. 4 In Utopian society (book two), the land is owned by the state â€Å"as there’s no such thing as private property†. 5 Thus, Utopians do not fret about meaningless excesses of land, instead trying to improve themselves t... Free Essays on Utopia Free Essays on Utopia 1) What Kind of government does Sir Thomas More describe in Utopia? In Sir Thomas More’s Utopia he describes a government in which everything is so ideal. In a meeting with Peter Giles and a fictional character Raphael Hythloday (which he made up in order to tell his story), he describes the wonderful government of Utopia. He introduces the geographical feature of the Utopian Island, the country life, and the cities. The population control, markets, economy, slavery and religion are also acknowledged. Even though he has little hope of seeing many, though not all, his practices adopted in Europe, he whishes to see some go to use. The Utopian Island as describe by Raphael Hythloday in the introduction to Book II in Utopia, is approximately two hundred miles by 5 hundred miles, and is crescent shaped. An eleven mile harbor which broad from the crescent is form, however the entrance is dangerous to approach, thus it makes it easy to defend. Originally this land was connected to the mainland, however an early ruler had a 15-mile channel dug to create the Island Kingdom of Utopia. In Utopia there are about 54 cities distributed over the island at fairly regular intervals, about 24 miles apart and of approximately equal plan and population. The capital city, Amaurot, is located in the center of the island. This is where the center of Utopia is located. The country life in Utopia was basically farmhouses providing for agricultural communities, called â€Å"families†; they included some forty men and women plus two slaves. Thirty such families are presided over by a magistrate. In this society where every one is suppose to be perfect, there is an interesting way for giving variety to occupational activities such as jobs. Most people, after spending two years working in the country are transferred to the city for the next two years, however the shifts are only made so that only half the farm family is moved in a given year.... Free Essays on Utopia Utopia: A Wonderful Place A utopia is defined as a vision of an ideal place. My utopia is not a â€Å"perfect place,† by that I mean it’s not a land where everything is perfect and nothing goes wrong. It is, in fact, different from the world we live in presently. There are several topics in which I chose to discuss. For example, the land that we live on is very similar to the planet Earth. There is still more water than land and also there are still seven continents. Somehow, there would be a way we could all go by the same time. The sun would just have to travel around the complete world faster than it does at this point. I say this because this is one way we (human beings) isolate ourselves from each other. If everyone were on the same time (in the same time zone) things wouldn’t be as hectic. This seems like a small detail, but small details put together make big chaos. Also, we would never run out of natural gas and minerals. The gases and minerals would recreate themselves so we would never have to worry.Water would be forever plentiful, and we would not have to worry about where we’re going to find our next batch of oil. That is a scary thought (and often makes people very nervous). Also, by this rule in my utopia coming into effect, people wouldn’t panic and try to take as much as they could at one time because they wouldn’t have to worry about it not being enough. Another aspect of the land would be no litter on the streets. No one would even think to litter and if they did, there would always be a good semeritan around to tell them to pick it up. Most people do rude things when they think no one is looking, therefore a good dependable citizen would be â€Å"patrolling† around (helping the police enforce laws). Everyone has a role in life - whether it’s by gender, age, or race. For example, men are said to be the â€Å"bread winners† of the household. They supply the food and shelter. In my utopia, men ... Free Essays on Utopia The Utopia Moore describes is without a doubt progressive, and a ahead of it’s time society. There are many entities within the society that people at the time of the 16th century were shocked by. Many of his points are strong ones, with a focus on equality, health and happiness. Many of these simple pleasures we enjoy today were not available to many people in England and across Europe during these times. There was a large gap between the rich and poor. Therefore I feel certain parts of the basis drawn from the text reflect my philosophy of a Utopia, with some minor changes. Equality is something I value and paramount for a successful society. Moore stresses this with his society where agriculture is the main occupation and there is no real class structure. Everyone works for the good of the Utopia and no one has to work harder then another. This system is a good reflection of my general philosophy, and to use America as an example there is a great divide. Some of the hardest working people get paid the least, and others just born into wealth dominate so much without working for it. A society like this helps generate and foster more of a sense of a just society, where you can live with the comfort of knowing as long as you do your part all is well. There also seems to be a much more equal approach when it comes to women joining the priesthood, and religious freedom. However with all these free approaches, there are some faults. In the Utopia Moore leaves no room for human advancement with in the society. Although you are guaranteed security, your place in society will always stay the same. This being drawn off the fact that many of the riches wealth is drawn off the backs of the hardworking poor. It is my belief that humans always strive for more then they have. Though in Europe at this time when it was clear that many had nothing at all, and were living like near animals this thinking is very understandable. Another fault I have... Free Essays on Utopia Thomas More’s Utopia A Look at Social and Economic Problems Deep within every society there lies problems, significant and insignificant. Thomas More’s Utopia emphasizes the construction of the Utopian society upon the principle that â€Å"nobody owns anything, but everyone is rich†.1 With this basis, Utopian society not only succeeded, but become fruitful. Thomas More’s Utopia shows an ideal society, close to perfection in almost every way. Thomas More’s Utopia is divided into two distinct books; book one describes the ills facing many European nations and its peoples, while book two describes the Utopian way of life. Embedded within book two are the solutions to economic and social problems that are outlined in book one. Identified in book one of Thomas More’s Utopia are many different economic tribulations, which are remedied in book two. In addition, More shows problems involving land and employment in book one, which in book two are solved in his depiction of the Utopian society. Beyond Utopia, kings, nobles, churches, and men of wealth primarily hold land. The need for more and more land is the primary motivation for most of these individuals. The land is usually used for cultivation or for grazing; Nobles sometimes bullied poorer groups to get the land they seek. This group of individuals greedily â€Å"preys on his native land like a malignant growth†. 2 People are either â€Å"cheated or bullied into giving up their property, or systematically ill-treated until they’re finally forced to sell†. 3 Unfortunately these men, whom seek land and other luxuries, â€Å"hang on to their property until they’re too old and ill to do so any longer - and even then they re linquish it with a very ill grace†. 4 In Utopian society (book two), the land is owned by the state â€Å"as there’s no such thing as private property†. 5 Thus, Utopians do not fret about meaningless excesses of land, instead trying to improve themselves t... Free Essays on Utopia WATER WORLD EXCERPT: Jehovah’s witness of the Waterworld: â€Å"A few days went by and me and Sibil had a lot to discover. This was different indeed. In the old world, we would have to sit or stand or walk. Here there was no such thing. It was just pure thought of what we would want to do. Thought is somewhat of a wrong word. It was deeper than thought. It was more intention and it happened. I learnt a lot of things. Well again it was not learned, it was already known. I discovered what I was capable of doing. It was funny how the first day I found out that we were not even walking, but simply moving without having to be confined in to space. The same was with speaking. And hearing. And knowing. It was truly strange. I knew it all in a few days. Well maybe moments. Here there was so much to do. Or shall I say not to do. Language is a barrier when it comes to when one really does not have to speak. Everybody was the same. Not color wise, but functioned the same ways, even though they did their own desired things. I was amazed at this new reality, where I could hear Sibil when she was not around. Like that day I missed her, when she took off to the Center. Moments later of feeling lonely and reminiscing of her, it was apparent that I knew where she was. And not only that, I knew what she was doing, and what she said to me. And only moments after that I did see her right near me. The mind is not the same mind as it used to be. It seems it was vaster like the oceans and moments of knowledge continually take shapes as waves. We all knew each other. There was total knowledge, pure love and extreme beauty all around me. What more could I ask for†¦Ã¢â‚¬  ASIF HOQUE PROF. T. COLE LIB200 HISTORY: It is clearly understandable the need for a utopia, because it is the closest thing a man can become to God. The powers to control, destroy, disable, and create a whole society at the owner’s free will. My utopia, Waterworld was created...

Falalalala - French Christmas Carol Lyrics

Falalalala - French Christmas Carol Lyrics Falalalala is the French version of Deck the Halls. They are sung to the same tune, but the lyrics are quite different. The translation given here is the literal translation of the French Christmas carol. Que lon chante quon sapprà ªteFa la la la la, la la la laSonnez pipeaux et trompettesFa la la la la, la la la laCar cest la joie quon apporteFa la la, la la la, la la laOuvrez donc grandes vos portesFa la la la la, la la la la.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Let us sing let us get readyFa la la la la, la la la laRing pipes and trumpetsFa la la la la, la la la laSince its joy that we bringFa la la, la la la, la la laOpen your doors wideFa la la la la, la la la la Dans les villes et les villagesFa la la la la, la la la laRà ©pandons notre messageFa la la la la, la la la laProclamons la joie profondeFa la la, la la la, la la laQue Dieu a donnà © au mondeFa la la la la, la la la la   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In cities and townsFa la la la la, la la la laLet us spread our messageFa la la la la, la la la laLet us proclaim the profound joyFa la la, la la la, la la laThat God has given the worldFa la la la la, la la la la Voici les cloches qui sonnentFa la la la la, la la la laQue le nouvel an nous donneFa la la la la, la la la laUn coeur rempli de tendresseFa la la, la la la, la la laCest la plus belle richesseFa la la la la, la la la la   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Here are the clocks chimingFa la la la la, la la la laMay the new year give usFa la la la la, la la la laA heart full of tendernessFa la la, la la la, la la laIts the most beautiful wealthFa la la la la, la la la la

Countrywide Financial Corporation Case Study Example | Topics and Well Written Essays - 1500 words

Countrywide Financial Corporation - Case Study Example Riding on the avowed need to own homes occurring between 1996 and 2006, the mortgage sector of CFC grew tremendously, recording millions of mortgage originations in the years. The shift from prime to subprime mortgages seemed to propel the corporation to greater success. This stemmed from, seemingly, the favorable terms that came with the package. The credit score of the borrower, the down payment and the debt-income ratio were all low, thereby spurring the lower middle and the low-income populations to take advantage of the offer to own homes. These factors significantly contributed to the growth of CFC. The developers of real estate also took full advantage by setting up houses and then selling them later to repay the mortgage, at the equivalent time making a handsome profit (Eastburn, 2011). However, due to the soaring risk involved in lending monies to unsecure and irregular workers in the lower class, cases of mortgage defaulting arose. This was, further, un-helped by the decisi on of the corporation to offer unsecured loans. The bursting of the housing bubble in 2006 further added to the woes as the prices of houses plummeted and cascaded down, the investment capital and interests following closely behind. The inability to repay mortgages was apparent since further loss of jobs and economic strains set on those who had taken the loans (Eastburn, 2011). Whereas it was profits all through for the corporation as far back as time of establishment, the dawning of reality of registering losses was hard to handle. Attempts to revive the corporation by all measures, including acquiring loans and cutting of staff did not help (Eastburn, 2011). The further collapse of the corporation stemmed from the incentives payable to the partners and the rest of the executives. Issuance of unsecured loans to the financially unstable working class did not help matters due to loss of jobs. Eventually, the Bank of America, ending an era for the CFC, bought it. SWOT ANALYSIS Streng ths of a corporation or business setup predominantly show the abilities to stand up to challenges brought about by competitors and any arising changes in the market. Countrywide Financial Corporation, CFC, provided long-term mortgage loans of more than twenty years having a loan-value ratio of over 60 percent, normally 80-85% (Eastburn, 2011). The loans provided to those aspiring to own homes (the loaned) did not need balloon payments when their terms expired; rather the payments spread over the whole life of the loan. The availability of the mortgage across all sections of the population made CFC show a difference from the other mortgage and home financing institutions. The setting up of offices all across the United States further improved accessibility of the corporation by the populations, promoting interactions and selling of mortgages. Weaknesses of a business setup, on the other hand, exhibit the vulnerability to the market changes, competitors and product competition (Eastbu rn, 2011). The confirmation of discrimination based both on race and income ability tended to taint the CFC image. The discrimination, referred to as ‘redlining’, justified by taking into consideration the extra risk involved in lending to persons with unstable and irregular income. After receiving insurance against such persons, there was no way this discrimination could have surfaced. This presented itself as the case since the expectation for uniform lending in the mortgage industry required that they be so. The protection against market entry by other competitors seemed weak, thereby encouraging the entry of competitors who rubbed the profits the wrong way (Eastburn, 2011).

Whirlpool Corporation Research Paper Example | Topics and Well Written Essays - 750 words

Whirlpool Corporation - Research Paper Example Furthermore, the company anticipates designing environmentally products in the future to rhyme with the anticipations of the clients. In addition, the marketing strategy that Whirlpool adopts is driven by the needs of the market. In this case, for the company to attain competitive advantage, it is being forced to take advantage of leveraging the global environment in diverse regions. It also plans to implement different marketing mix strategies to address the diverse needs of clients in those countries. Whirlpool segments its market by regions, since almost every nation has unique preferences, which are influenced by customs, the environment, and economic situations among other issues. It is ideal to note that technology is playing a key role in the current business environment. In the case of Whirlpool Corporation, it has not been left behind on this issue. It aims at adopting technology, which will allow it to advance and provide innovative products, which emerge competitive and ea sily excel in the market place. To achieve this function, Whirlpool anticipates incorporating a variety of options, including global procurement, development of corporate technology, and creates an advance manufacturing concepts team. With respect to global procurement, the company anticipates buying an organizing all distribution materials as well as the components ideal for appliance production. Corporate technology anticipates developing products as well as capabilities for process technology and technical services for the Whirlpool business.

Hamlet Act Two Essay Example for Free

Hamlet Act Two Essay Hamlet Act ll An important character in the play Hamlet is Polonius. Polonius is often thought to be foolish, and thoughtless. However, Polonius is anything but foolish, and thoughtless. Polonius is a man who is very intellectual, and he provides guidance to those who need it. For example, his advice to Reynaldo on how to  monitor Laertess wild behavior is magnificent and brilliant. His advice to Ophelia  about Hamlet, love, and affection is very accurate. Polonius is considered a fool to some people, because Hamlet is making it seem that way, he wants to put Polonius down, and make Polonius seem like a fool. Hamlet is rude to Polonius, and constantly making fun of him. At one point Hamlet calls Polonius a â€Å"fishmonger†. Hamlet then makes his insult worse by wishing that Polonius were as honest as a fishmonger, which is to say that Polonius is lower than the lowest. Although, Polonius is nothing of the sort, another example of Polonius providing guidance to those who need it is when Laertes is waiting for his ship to depart, Polonius has a couple of minutes to tell  him how to live well. His brief advice is insightful and parental. He tells Laertes to think before  he acts, listen more than talk,  keep good friends close but dont worry  about drinking buddies. Dont get in fights, watch your money, and take care of your appearance, things like that. Polonius is the kind to seek to discover the truth on his own. He studies Hamlet to link his madness to love and betrayal. He then seeks to trial his theories by testing Hamlets sanity through a slew of inquiring questions. A foolish man does not do this. Perhaps, Polonius was just putting on an act, to make people think that he was foolish and stupid. Regardless of his motives, Polonius cannot be described as a simple character. Polonius has gotten a bad reputation, but further depth into his character reveals that Polonius is indeed a complex character with a great deal of wisdom.

Review of film Amadeus Essay -- Movie Film Composer Mozart Music Essay

Review of film 'Amadeus' Amadeus is a movie based on the career and the death of Wolfgang Amadeus Mozart in Viennese during the 18th century. Throughout the film Antonio Salieri tells his story of his growing hatred for Mozart that eventually led to his ?murder?. Through out the rest of the movie you can see where Salieri is getting even more jealous of Mozart. Although Salieri was inspired to become Gods instrument the music of that time ?classical era? did not revolve around the church or God unlike the Medieval and Baroque periods. But a good thing for Salieri was that most operas still did involve God. Through out Salieri's childhood his father had forbid him to become a composer because in so many words it was a waste of time for him. Normally a father dying would be something bad but being the man Salieri would turn out to be it is understandable that he would take it as gaining his freedom. He would become Gods instrument because he vowed to heath the word of God in his music. He eventually worked his way to be the court composer for Emperor Joseph II. The real jealousy came to him when his dreams were put on hold because Emperor Joseph II asked specifically for Mozart to compose a national opera for Viennese. Salieri found that young Mozart was in fact a prodigy at a concert thrown by Mozart?s patron, the Archbishop of Salzburg. To find that Mozart was in fact a prodigy disappointed Salieri quit obviously. It was in his mind that God had chosen Mozart to ...

Tuck Everlasting Book Reveiw

Tuck Everlasting Winifred Foster Winifred (Winnie) Foster was born into an affluent family. Her parents, Mr. and Mrs. Foster owned the nearby forest. One day while she was catching lightning bugs Winnie was visited by a peculiar man in a yellow suit, he was looking for someone, but he didn't say who. The next day Winnie ran away after getting annoyed by her parents†¦ The Tucks The Tucks had a secret. In the forest owned by the fosters there is a fresh water spring if you drink this water you will stay the way you are forever and never die.Without knowing about the defect the Tucks drunk some of the water out of the spring. Now in the 1880's, 85 years later from when they drunk from the spring they were still alive without their secret being discovered yet†¦ Both Worlds Collide Until Winnie Foster sees Jesse Tuck drinking from the spring. To keep her from telling the secret the Tucks temporarily â€Å"kidnap† her promising to take her back home once she understood the reason why she could not tell anyone about the spring.Soon rouble rises when the peculiar man in the yellow suit hears Mae Tuck telling Winnie about the spring. What will happen to the Tucks and Winnie? Read this book to find out. My Opinion This book was not one of my favorites because I like books that have more mystery and romance in them and Tuck Everlasting is a little more historical fiction. Movie vs. Book People always say the book is always better than the movie but in my opinion this was not the case with Tuck Everlasting. After watching the movie I was a bit isappointed that the book was not better.I actually liked the movie's plot better than the books because of the following reason's. 1. In the book Winnie is 10 turning 11 but, in the movie Winnie was 14 going on 15. 1 think that 15 was a good age for Winnie to because of the events that happened it seemed more likely for a girl who is 15 to experience all these things rather than a girl who was 11 . 2. In the book al l the main events happened in a span of 3 days while in the movie he events happened in a time span of weeks.

Children of Wealth In Your Warm Nursery

This poem is a Patriarchal sonnet that consists of two stanzas- the first one is an octet in which the thesis is explained and the second one is a sestet in which a solution for the thesis is explained. The poem is about the children in rich families that are overprotected and lead luxurious and extravagant lives. The comfort that they get isn't as good for them as it seems but plays a part in making them ignorant and making them unprepared to face whatever calamities that may befall them. The poem which has a sober and didactic tone is written in second person narrative so that the message has a greater impact on the reader and the reader feels like he's been addressed directly. The poem begins with the children of wealth being addressed in their warm and comfy homes directly as in the first line of the poem which is also the title of the poem as in every sonnet. The children are seated in a warm place on â€Å"cushioned windows† which tells us that they are provided with so much comfort that even their window seated are cushioned .from the beginning we see that the poet exaggerates their riches. They are watching the snow falling that's falling continuously outside sitting from their windows as in the line â€Å"set in the window seat to watch the volleying snow guarded invisibly†. There are two images formed here- one is of the comfortable and warm room in which the children are seated and the second image is of the cold and chilly and harsh winter outside. The only barrier between the two is the clear window referred to as an invisible guard because you cant see it. It doesn't let any pain reach the children as in the line ‘by the clear double pane through which no touch untimely penetrates†. The children don't know what winter is because they have never felt it, just seen it and heard it. Winter is not something which is known just by seeing .. it has to be felt. In the same way, they [the children] have never experienced the hardships that some people face in this world. They have just heard about them. The pun pane describes the window and tells us that no pain can reach the children. If the window would have been single paned the children would still be able to feel the cold air that would seep in. thus we see that winter and â€Å"cold† symbolize harsh realities of the outside world. The glass does indeed keep the children away and well protected from the harsh winter but it also keeps them away from the pains of winter and makes them ignorant which can be painful for them. Their citadel keeps them away from feeling and knowledge which is essential for the survival of human beings in the world as in the line â€Å"your citadel is safe from feeling and from knowledge too†. In the second stanza the poet says that the only way these kids can get rid of their ignorance is if they are exposed to the harsh realities in the world from which they are kept away. In the line † go down go out to elemental wrong†, the poet says that these children should be made to go out and seek the worldly problems out and solve them. The children of wealth are visualized as fair and round so the poet tells them to shed their weight by working hard as in the line â€Å"waste you two round limbs , tan your skin too white†. The poet also says that they should tan their skin which is too white that it looks pale and gives a feeling of something that's decaying by exposing it to the sun. the word â€Å"too† makes it negative. So, the poet is urging them in using a tone with urgency to seek the outside world and face its difficulties so that they may be able to shed their ignorance. The second stanza shows the glass as not only a barrier that provides protection but also a dangerous object that is being identified with ignorance as in the line â€Å"the glass of comfort, ignorance seems strong†. In the next lines the poet warns them that of a possibility of a fire starting in their houses as in the line â€Å"today and yet perhaps this very night you'll wake to horrors wrecking fire your home is wired within for this in every room . The word â€Å"yet† in this line gives an effective warning sound. And if something like that does happen they wont be able to protect themselves and how ever will they escape? Their only way will be out of the window which unfortunately won't give way too easily because it's double paned. In the same way they won't be able to survive in the outside world because of their ignorance which is symbolized by glass. The poem ends with a very clear warning to the children of wealth making it clear that unless they don't seek and expose themselves to reality and experience the difficulties of this world they are going to be vulnerable to this worlds dangers.

Market Entry Strategy Project

Market Entry Strategy Project Introduction In this report, Kenya, which is an East African country, is analyzed with the aim of establishing the best market entry strategy for M-box video game. The report is divided into different parts; the first one being the market intelligence report. The market intelligence report is followed by an analysis of the business environment and finally a section or report on opportunities for market entry.Advertising We will write a custom report sample on Market Entry Strategy Project specifically for you for only $16.05 $11/page Learn More In the first phase, the researcher shall present general information regarding the country Kenya in all its aspects. Some of the key characteristics of Kenya captured in the report relate to governance, infrastructure, Information technology, geography, and the economy. The information on Kenya is analyzed with the aim identifying the market characteristics and consumer behavior in Kenya. Moreover, such like informati on offers critical Practical Avenue around which the entry strategy can be harnessed. Ultimately, the aim of the report is to provide information that can be used in designing a proper market mix that will make the M-box product to find a place in the Kenyan market. Market Intelligence Report Basic Information This report is triangulates data researched on a country called Kenya. The country is situated in East Africa. The capital city of Kenya, which is the business hub in the whole of East Africa, is called Nairobi. In terms of structure, the country is divided into eight provinces, which are governed by provincial commissioners (Central Bureau of Statistics). However, because of the new constitution that was enacted recently, senators shall govern the provinces, and a lot is going to happen in terms of devolution of the powers of the president. Formerly, the president wielded a lot of power and acted like he was above the law. In the new constitution that was promulgated mid this year, the president shall no longer be above the law. The 8 provinces are further divided into 69 districts, which are further subdivided into 497 divisions, 2,427 locations, and finally divided into 6,612 sub locations (Central Bureau of Statistics). A citizen of Kenya is properly referred to as a Kenyan, while products or materials from Kenya are referred to as Kenyan origin. Demographics The population of Kenya is, as per the July 2010 estimate, 39,002,772 (Central Intelligence Agency). However by August 25, 2009 the population of Kenya had been estimated to be 38,610,097 (Kenya National Bureau of Statistics). In addition, Kenya has a high population density occupies the close to 67.2km2. The population of Kenya further comprises of more than 40 ethnic groups.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the age structure of Kenya follows a format of this nature: individuals aged between 0 to 14 years consist about 43% of the population. The 43% translates into about 6,244,321 male, and 6,104, 181 female (Kenya National Bureau of Statistics). Of the general population, the individuals aged between 15 to 64 years are about 54% with 7,845,083 among them being male, and 7,826,442 female. Finally, the individuals aged over 64 years add up to only 3% of the total population. The 3% consists of an estimated 343,449 male and 445,182 female (Kenya National Bureau of Statistics). Further, considering the rural-urban spread, Kenya’s urban rural population is 67.7% (26,122,722) rural and 12,487,375(32.3%) rural (Kenya National Bureau of Statistics). Kenya has got many towns but the major ones include, Nairobi with a population estimate of 3,138,369), Mombasa, Nakuru, Kisumu, Eldoret, Nyeri, Machakos and Meru (Kenya National Bureau of Statistics). In addition, in all the regions of Kenya, the official languages that are used include English and Kiswahili. Apart from these official languages, Kenya exhibits other ethnic languages based on the prevalent ethnic groupings. The major ethnic groupings in Kenya according to Rough Guide are the Kikuyu that make up to 22% of total Kenyan population, Kisii 6%,Luhya 14%, Luo 13%, Kamba 11%, Meru 6%, %, Kalenjin 12%, other African ethnic groups 15%, non-African e.g. Asian, European, and Arab are only 1% of total population. Like all African people, Kenyans are very religious. Religion permeates across the lives of many Kenyans, just like other societies. The Kenyan inhabitants have moved from the initial African Traditional religion to other foreign religious practices that are considered modern. In other words, Kenya is a multi-religious country with three quarters of the population professing Christianity. However, as presented by Krapf (73), the Roman Catholics take up to 33% of the population, protestants 45%, indigenous beliefs 10%, Muslim 10% Bahà ­ Faith about 1%, Buddhism 0.3 %, and others faiths are represented by about 2% of the total population. Another factor worth mentioning in this area of demographic composition is life expectancy for Kenyans. Life expectancy for Kenyans seems to have been going down rather than rise. For instance, in 2006, the Kenyans life expectancy was estimated at, 48.93 years. However, in the latest estimate, life expectancy stands at 47.02 years (Kenya Safaris Guide).Advertising We will write a custom report sample on Market Entry Strategy Project specifically for you for only $16.05 $11/page Learn More On the other hand, regarding fertility, Kenya’s fertility rate for women stands at 3.88 children born/women, while by 2006 this figure was standing at 4.91 children born/women (Kenya Safaris Guide). In addition, the infant mortality rate in Kenya is 54.7 deaths/1,000 live births, while this figure was standing at 59.26 deaths/1,000 live births in 2006 (Kenya Safaris Guide). Due to various fac tors, including poor infrastructure, erratic climatic conditions, and many more, 32% of the Kenyan population lives below the poverty line (Kenya Safaris Guide). Education The education sector in Kenya has over the years had more male attendance compared to women due to some previous cultural beliefs. However, due to girl child emancipation programs as of now the literacy levels among females is only ten points less than that of males. The literacy level of females is 75% while that of males is at 85%. Furthermore, in the past, the number of children that used to be enrolled in primary education was seemingly lower, and this figure used to be further aggravated by the increased number of school dropouts. Nevertheless, the education system in Kenya offers eight years of primary education which has now been made accessible to all through the introduction of free primary education that is funded by the government. Before free primary education started in 2003, many young boys and girls found themselves having to drop out of school at the age of six years. Back to the education system, after primary education individuals proceed to undertake four years of secondary education. Those who are successful i.e. pass the Kenya Certificate of Secondary Education exams are taken into university and other institutions of higher learning. University education in Kenya takes up four years at undergraduate level, a minimum of two years for masters’ studies and a minimum of three years for Doctoral seminars and research. The main languages used in schools in Kenya are English and Kiswahili. However, many other languages are also taught as per institution of learning’s policies. Further, in terms of enrolment, Kenya’s primary school enrolment rate was very low during the 1980s due to lack of fees. Majority of Kenyans are rural poor and engage in subsistence farming leading to reduced number of children enrolling in primary school.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More And even further, the number of dropouts used to be high as a result of failure to meet up to the fee payment demands. However, the introduction of free primary education in Kenya has seen the enrolment rate rise drastically over the recent years. By 2002, the enrolment in secondary school was a little bit lower compared to the age group that qualified for such enrolment; the enrolment figure stood at 23% of total qualifying youth (Kenya National Bureau of Statistics). This state of affairs prompted the government to come up with interventions aimed at promoting secondary education. Consequently, the government’s expenditure on education has been rising. In 2002, expenditure on education took about 8% of the GDP. By 2004, government expenditure on education had gravitated to a high of about 30% of total government spending. In relation to the total population, in 2010, the total number of pupils that enrolled for pre-primary education stood at 2,247,071, which comprised of 1, 150,890 males and 1,096,181 females (Kenya National Bureau of Statistics). On the other hand, the number of pupils that enrolled for primary education stood at 9,425,390 out of which 4,838,278 were male and 4,587,112 female; a figure that indicates an increased number of girls enrolling in the primary education (Kenya National Bureau of Statistics). Considering enrolment into the secondary education a total of 1,796,467 students enrolled with 962,887 being males and 833,580 females (Kenya National Bureau of Statistics). Finally, the number of students taking up University education as per recently released statistics stands at 198,119, comprising of 115,094 males and 83,025 females (Kenya National Bureau of Statistics). Kenya has five public universities and many other private universities. The five public universities include, the University of Nairobi that was established in 1956, Kenyatta University established in 1972, Jomo Kenyatta University of Agriculture and Technology estab lished in 1981, Egerton University in Nakuru founded in 1939 and Moi University outside Eldoret that opened its doors in 1984 (Kenya Safaris Guide). There are also other higher education opportunities offered by national polytechnic and other mid level colleges. However, in terms of literacy, Kenya has a 78.1% literacy level, comprising of 86.3% males and 70% females (Kenya National Bureau of Statistics). Health Kenya has over the years been hit by tropical diseases such as malaria, and tuberculosis. However, recently, the major health problem, which has been declared a national disaster, is human immunodeficiency virus (HIV), which according to the United Nations Development Program (UNDP), as of 2006 stood at 16% of Kenyan adults However, the Joint United Nations Programme on HIV/AIDS (UNAIDS) has given the HIV infection standings to be at 6.7%, a much lower figure compared to the one of UNDP (Kenya Safaris Guide). Governance Kenya gained its independence on December 12 1963 from the United Kingdom, and it was officially declared a republic on December 12, 1964. Since then Kenya has moved from a single party presidential republic to a multi-party presidential republic. Currently, the country is being governed under a semi-presidential system headed by President Mwai Kibaki and Prime Minister Raila Odinga (Kenya Safaris Guide). Besides, the official currency of Kenya is KES (Kenya shilling). In addition, the country recently enacted a new constitution which could see the transformation of the leadership structure to a better system of governance which does not concentrate power upon the president. Geography Kenya is located at â€Å"1 ° 16†² 0†³ S, 36 ° 48†² 0†³ E -1.266667, 36.8† (toolserver.org). And the surface are of Kenya is 580,081km2 (Central Intelligence Agency). In addition, Kenya shares borders with the Indian Ocean to the southeast at the equator, Uganda (933km) to the west, Tanzania (769km)to the south, Somalia (682k m) to the northeast, Sudan (232km) to the northwest, Ethiopia (861 km) to the north, and Lake Victoria to the southwest (Kenya Safaris Guide). In addition, Kenya has 536km of its coastline in the Indian Ocean (Kenya Safaris Guide). However, Kenya is advantaged because due to its coastline, it has become a major entry point to the landlocked countries in the larger East and Central Africa. Kenya’s largest cities include Nairobi, Mombasa, and Kisumu. Nairobi is Kenya’s main manufacturing centre; Kisumu is the main port on Lake Victoria, while Mombasa is the main seaport to Kenya (Kenya Safaris Guide). Moreover, other smaller cities in Kenya include the following; Nakuru, and Eldoret in western Kenya (Kenya Safaris Guide). Interestingly, the population census of 2009 indicated that Nairobi had a population of 1,346,000, while Mombasa had 465,000, Kisumu 185,000, Nakuru, 163,000, and also Eldoret had 105,000 (Kenya Safaris Guide). In terms of climate, Kenya’s climat ic conditions vary from arid especially in the interior parts (north and northeast) to tropical climate along the cost (Kenya Safaris Guide). However, there exist intermitted droughts in the countries which hamper most parts. Nevertheless, less than 15% of Kenyan land receives some sort of rainfall of about 760 millimetres annually, and this is mainly along the coast as well as in the south-eastern highlands close to Lake Victoria; this is as a result of the tropical monsoon winds in the mentioned areas (Kenya Safaris Guide). Kenya’s Gross Domestic Product (PPP) according to the 2009 estimate stood at a total of $65.059 billion and the Per Capita income of $1,782 (International Monetary Fund). In addition, the normal GDP as of 2009 estimate stood at a total of $36.508 billion, while its corresponding Per capita GDP stood at $938 (International Monetary Fund). And its currency is Kenya shilling, which has over the years remained relatively stable against the United States doll ar. Labour In Kenya, the backbone of the economy is agriculture, which has constantly remained the occupation of many people as well as their source of livelihood. As of 2006, 12 million people were estimated to comprise of Kenya’s labour force, of which nearly 75% of them being in the agriculture sector. Moreover, a great deal of the population works under small-scale agriculture, however nearly 6 million of the labour force was found to be working outside small-scale farming and pastorals (Kenya Safaris Guide). Contrary to this estimation, the 2004 classification found 15% of the population unemployed (Kenya Safaris Guide). However, other figures still consider the unemployment figure in Kenya to be higher than the aforementioned; sometimes up to 40% (Kenya Safaris Guide). Exports: the major exports in Kenya include; horticultural products and tea, estimated at US$1,150 million as of 2005 (Kenya Safaris Guide). This figure stands ten times higher the value of coffee exports , owing to the fact that coffee is Kenya’s most exported product (Kenya Safaris Guide). Other exports include pyrethrum, petroleum, fish, cement, as well as sisal (country profile 2007 14). These exports therefore make up a great part of Kenya’s income from international trade. Imports: the main imports for Kenya are chemicals, manufactured goods, crude petroleum, machinery, as well as transportation equipment. In addition, most of the exports for Kenya are mainly destined for Africa, and then the European Union. However, specifically, Kenya majorly imports from the United Kingdom, the Netherlands, and Tanzania. In terms of raw materials, Kenya’s main supplies include the United Kingdom, Japan, United Arab Emirates, and India. Kenya mainly exports garments to the United States in accordance with the African Growth and Opportunity Act (AGOA) terms (Kenya Safaris Guide). However, in spite of the fact that AGOA promotes the Kenyan industry, competition threats stil l hamper Kenya’s international trade especialy from the Asian countries, and this has made Kenya to still harbour a trade deficit against the United States (Kenya Safaris Guide). Furthermore, Kenya, as of 2007 had an external debt that totalled to US$6.7 billion, which was forecasted to have been settled by 30% of Kenya’s 2007 GDP (Kenya Safaris Guide). Infrastructure The infrastructural system of Kenya comprises of road transport, rail transport, water transport, as well as air transport. However, water transport only takes up a very small proportion of the transport system in Kenya. It is important to note that Kenya needs a lot of investment in the road and rail transport in order to help improve, maintain and expand this system to higher standards since these are the most important measures that could help streamline the economic and infrastructural development in Kenya. The actual paved road network in Kenya is estimated to be about sixty four thousand kilometres. The road network in Kenya carries over 80% of the passengers, and it covers many parts of the country (Kenya Safaris Guide). Furthermore, most of the passengers and freight are carried by road. However, due to corruption in contracts, as well as under-investment across many parts, Kenya has left the road network in a situation that demands attention, due to the fact that it bears high levels of road accidents and deaths, making it the highest road accident region in the world (Kenya Safaris Guide). Another aspect that hampers the road network in Kenya is road safety. This comes as a result of having many minibuses (over 25,000 of them), making up around 78% of the public transport system of Kenya. However, the government has respondent from time to time to this issue of road carnage, during the 2004 Kibaki administration when matatu owners were obliged to install safety instruments in order to help avert the then high level of road accidents. Unfortunately, this led to increased co sts on the part of passengers due to hiked fare, resulting to people overcrowding in trains as an alternative in order to cut down their transport expenditure. But it is quite promising from the fact that the government has embarked on an infrastructural rehabilitation program as a strategy to spearhead the country towards the strategic plan which is actually captured in the vision 2030, a road map to technological advancement in Kenya (Kenya Safaris Guide). Well, it is also important to have a glimpse at the railroad system in Kenya. This system takes about 2,778 km, which is of narrow –gauge a fleet of 156 locomotives, and a one-meter track, as well as 7,000 wagons and coaches, in addition to container-carrying Railtrainers (Kenya Safaris Guide). In addition, Kenya’s rail transport operates under the authority of Kenya Railway Corporation (KRC), which is in charge of both Kenya as well as Uganda in the East African area. Most importantly, there is a major railway tha t runs from Mombasa, through Nairobi, and then to the border of Uganda; however, there is also another commuter rail that operates within the suburbs of Nairobi (Kenya Safaris Guide). Further still, the railroad corporations of both Kenya and Uganda came to an agreement upon which they formed a merger that saw them jointly offer their merged railroad for concession towards privatization to investors (Kenya Safaris Guide). Hence, this led to the Rift Valley Railways (RVR) as the winning concessionaire, which is governed by the South African company referred to as ‘Sheltam Rail Company’ (Kenya Safaris Guide). as a result, this saw the South African Company gain rights to 1,920km in Kenya, that carries about 2.3 million freight tons, as well as 4.7 million passengers annually (that is, in the final years of 2000, and 2003) (Kenya Safaris Guide). Kenya’s main seaport is Mombasa, which is also the major sea outlet for Kenya as well as for other landlocked countries wi thin East and Central Africa (that is, Uganda, Burundi, Rwanda, the eastern Democratic Republic of Congo, as well as Southern Sudan), and is managed by the Kenya Ports Authority (KPA) which was put in place in the 1978 (Kenya Safaris Guide). In addition, the KPA is in charge of port operations in Mombasa, and other inland container deports situated in Nairobi, Kisumu, and Eldoret (Country profile: Kenya 200715). Further, there exists other small port in Kiungu, Lamu, Kilifi, Funzi, Malindi, Mtwapa, Vanga, and Shimoni, to which KPA has jurisdictions (Kenya Safaris Guide). Notwithstanding, the water port in Mombasa is deep, therefore it can handle all forms of ships, in addition to 300,000 containers annually (Kenya Safaris Guide). Kenya in 2006 recorded an increase in the port traffic up to 14.4 million metric tons in terms of freight, however as a result of corruption, and poor infrastructure, the business at the port stands at risk of failure, and Kenyan authorities ought to step u p to the task and clear out the mess (Kenya Safaris Guide). Well, there are plans underway to improve a number of port facilities in Kenya, and if all goes well, there is bound to be major progress in this business. In Kenya, there are over 200 airports as well as airfields, among which 15 have paved runways (four of which are less than 3,000 meters), and some 55 airfields in Kenya are still available for commercial purposes (Kenya Safaris Guide). Nevertheless, three airports in Kenya deal with international flights, and they include, the Jomo Kenyatta International Airport (JKIA) in Nairobi, the Moi International Airport in Mombasa, and the Eldoret International Airport (Kenya Safaris Guide). In addition to these international facilities, there are others such as the Wilson Airport located in Nairobi, as well as others in Malindi, Kisumu, and Kakuma, in addition to other airstrips across the country. Fortunately, the government approved what is referred to as the Northern Corridor Transport Improvement (NCTI) project in 2004, which includes the United States’ $41 million meant for aviation development in Kenya with regard to safety in JKIA and MIA, in addition to new navigation and perimeter fencing in the so mentioned airports (other improvement measures include baggage-handling equipment and security equipment (Kenya Safaris Guide). This endeavour is meant to promote development in the region with regard to international linkages and trade. As a result Kenya stands a better chance of standing out as one of the major business investment centres in the world. Moreover, the improvement plans are aimed at increasing the runway capacity from 2.5 million passengers to 5.5 annually, with an aim of obtaining the status of category one from the United States Federal Aviation Administration, which will see Kenya have a direct flight system from JKIA to the United States airports, and consequent boost in the tourism industry as well as trade (Kenya Safaris Guid e). And hopefully, Kenya is inclined towards being a regional hub in African. Another very important infrastructural facility worth mentioning is the pipeline industry, in which case, herein referred to as the Kenya Pipeline Company (KPC). This company is a government enterprise that was established in 1973, and actually transports nearly 90% petroleum products for domestic consumption in the Kenyan market (Kenya Safaris Guide). Within KPC is the Mombasa-Nairobi pipeline, which has received tremendous increase due to restrictions on the transportation of petroleum in order to ensure that the petroleum products are protected against diversions ((Kenya Safaris Guide). Additionally, the KPC has got a great deal of dominance in the energy sector within the neighbouring countries including Burundi, Rwanda, Tanzania, Uganda, Sudan, as well as the Democratic Republic of Congo (Kenya Safaris Guide). The telecommunication industry in Kenya has significantly grown. It is believed that the tel ecommunication industry is bound to promote sustained economic development. This comes as a result of the rapid growth that occurred between 2000 and 2006. In addition, over the years what has been witnessed is increase in cell phone subscribers from 24,000 as of 1999 to 5million by the year 2005 (Kenya Safaris Guide). Another aspect in the telecommunication industry is that during 1984 there were 106,000 landline telephone subscribers, contrary to the 2005 figure, which stood at 282,000. Moreover, there has been tremendous increase in the number of telephone users. In fact, it is believed that at least 63.2% of households in Kenya possess mobile phones (Communications Commission of Kenya). Additionally, initially there used to be a cellular system that used to be dominated by two licence holders Safaricom, and Celtel. However, Econet Wireless came into play and currently offers immense competition in the industry in the line of data transfer. In fact, the Kenyan telecommunication i ndustry has grown immensely, and it appears that in the region of East and Central Africa, Kenya has an upper hand in telephone usage. In relation to this, there has been seen a lot of growth in this area due to newly emerged players in the industry. In fact, Kenya’s mobile coverage takes up to 77% of the population, and it covers close to 25 million Kenyans – however, it has 27% geographic coverage signifying that there are other areas, which need boosting in order to benefit from the telecommunication, sector (Communications Commission of Kenya). Kenya now has a telecommunication industry that harbours players such as Safaricom, Orange Kenya, the newly named Airtel, the Yu network, and Telecom Kenya. All these players have entered into a new phase of competition with increased rate of telephone fee reduction both in areas of messaging services, data transfer, and the commonly used caller services (Communications Commission of Kenya). This in turn has brought in new p layers in more subscribers leading to increased telephone usage in the region. This feature puts Kenya at a great platform for technological advancement in the East African region. The mass media in Kenya is very expansive; characterized by more than six television broadcast station (Communications Commission of Kenya). According to the Communications Commission of Kenya, as of 2007, there were six television broadcasting corporations in Kenya. It is further noted that currently, there are over 42 radio station, with each language group seemingly being represented by a radio station (Communications Commission of Kenya). Regarding radio stations, some of them include, Pwani FM, Coro FM, KBC English Service, Family 96.5FM, Metro FM, KBC Kiswahili, Easy FM, 98.4 Capital FM, (radio-station-directory.com, n d), Kameme FM, Inoro FM, and Romogi FM. Similarly, there are 16 TV stations, which are licensed by the Communication Commissions of Kenya such as KBC, Metro, Family, KTN, Nation, STV, Citizen as well as Channel 5 (Export Processing Zones Authority). Kenya has a total of eight newspapers, including, the Daily Nation, the Standard, the East African, Business Daily, Kenya Times, Coast week, Nairobi Star, and People Daily (Kenya-advisor.com). The Daily Nation is owned is owned by the Nation Media Group, a private company (this company also owns Nation TV, the Nation FM radio station, as well as other numerous newspapers (Kenya-adivisor.com).in addition, this Daily Nation which is in English Language was introduced by Aga Khan IV in 1960 as a counter to colonialisms (Kenya-advisor.com). The Business Daily, on the same note, is owned by the Nation Media Group with an aim of promoting business in the country. The Kenya Times, on the other hand, was established in 1983 by former regime of Moi with the name Kenya Times (it was though renamed after the KANU defeat as a result of the introduction of multiparty democracy that started in 1992), and became a mouthpiece of the government thereafter (Kenya-advisor.com). The Coast week newspaper rather deals with entertainment, shipping information, sports, tourist information, among other purposes (Kenya-adisor.com). However, the Nairobi Star is a recent establishment in the Kenyan media, and is bound to grow and reach other newspapers’ standards. The total number of internet service providers registered as of 2004 was 73, among which only 16 were in operation supplying services to around 1,030,000 users as well as more than 1000 cyber cafes and other telephone bureaus (Export Processing Zones Authority). In addition, there had estimated to be about 520,000 personal computers which were actively in use in Kenya as of 2004 indicating that there was 1.6 computers per hundred inhabitants, and with an internet bandwidth of 28Mbps (Export Processing Zones Authority). However, the following are the most dominant Internet Service Providers in Kenya which are strongly in operation; Blue-Internet Service Pr ovider, Ericonet ISP, KDN ISP, Skyweb ISP, ISP Kenya, Access Kenya Group, TESPOK, IS Internet Service Provider, Africa Online, Nairobi Net, UUNet, Swiftglobal, and Wananchi Online (Ostamyy.com). Finally, there are a number of things that have happened in the ICT industry in Kenya that command recognition pertaining to the manner in which the country’s ICT industry wishes to move. For instance, the installation of the fibre-optic cables across the country offers promising results in the industry. There are other measures such as the Digital Subscriber Lines (DSL), which have been undergoing licensing by ISPs, and now the country is set to have a greater opening to the outside world. Another thing is that there has been the introduction of the Integrated Services Digital Network (ISDN) service. There has also been some major competition on Telkom Kenya regarding international telephony services from the mobile service providers in Kenya. This offers unique promising progress in this industry with regard to innovation and technological advancement. Business Environment Analysis Report (BEAR) The introduction of M-box to Kenya is likely to be affected by the factors mentioned in the Market Intelligence Report. However, the effects of those factors on the success of M-box in Kenya could be either negative or positive. The aim of this section is provide an analysis on the manner in which the factors are likely to influence the business of M-box Corporation in Kenya. However, in overall, the Kenyan business environment is promising as the country enters into new era of technology with people daily gaining access to computer, mobile phones, newspapers, internet, as well as other services due to the progress towards the attainment of Vision 2030 which is meant to spearhead the country into a middle-level earner country. The factors shall now be discussed below. Demographic factors The population of Kenya has been ranked 33 in the world as indicated by the Centra l Intelligence Agency report about Kenya. The population has shown signs of growth owing to the fact that a greater percentage of the population is below the age of 30. In other words, these very energetic individuals are bound to embrace the introduction of M-box in the country. Additionally the official languages in Kenya English and Kiswahili have gained international reputation in the ICT industry since they can now be accessed in the computer system. This factor is likely to offer promising results to the country because in terms of access to the M-box game, many people are bound to be interested in it like other games in the market. Religion is another factor that can hamper the introduction of M-box. On this note, it should be realized that M-box does not have any contradicting views against religion. Moreover, a greater percentage of the people in Kenya are Christians who do not seem to have any contradicting view against religion. In addition to this, the population structu re indicates that the youth are the majority in Kenya. This people tend to like adventurous lifestyle as well as challenging situations, and the M-box game can offer such challenges during their leisure time. Additionally, the life expectancy still stands moderate at 57.86 years characterized by an average fertility rate. Therefore, the introduction of M-box will have a long-term stay in Kenya based on these factors. The education system has a lot to offer since many people are gaining access to education and the study on ICT has gained ground in both primary, secondary and university institutions. This means that the awareness of students on ICT staff is getting better day-in-day out. Moreover, the number of people inhabiting major towns in Kenya is high in Nairobi, which has the highest population. In other words, the marketing of M-box could actually take a shorter time to gain ground among most of the young people. However, there are other factors such as mortality rate, which i s likely to affect the adoption of M-box, and therefore, the M-box Corporation should consider this before attempting to introduce it. In other words, they can institute social responsibilities that could help reduce mortality rate. Governance The Kenyan government exhibits a democratic type of leadership, and with the introduction of the new constitution, which calls for highly devolved leadership and freedom of expression among the people, there is hope for the acceptance of M-box within the political side. Owing to the fact that the M-box is inclined to provide creativity and determination in the minds of many people, there is likely to be business free environment. The discussed issues notwithstanding, the government of Kenya has been committed towards the promotion of trade and industry hence a favorable environment for business. The Kenyan currency in the region of East and Central Africa (Kenyan shilling) has continually stood higher at an average of 75 against a unit of Amer ican dollar. This therefore means that returns from international trade could favorably promote the two countries. Geographical factors Kenya’s geographic location offers great access to the international market with its coastline in the Indian Ocean from where major shipment occurs even for the East African region. In other words, the flow of goods and services back and forth Kenya is set to work effectively. Similarly, in the major towns in Kenya, there are numerous industries where various people work in manufacturing, agriculture and other international trade. This people are likely to become major consumers in of the M-box technology. However, the climatic conditions of Kenya exhibits a greater part of the country with arid and semi-arid environment, which is likely to hamper the sale of M-box due to the series of things that come as a result of poor climatic conditions and lack of farming. Moreover, almost three quarters of the Kenyan population depend on agricultural b usiness. This poses a threat to the M-box Corporation, as the income that people tend to receive from agriculture in arid and semi-arid regions is low. Economic Factors This is the greatest factor that should be born in mind whenever intending to establish a marketing strategy. The Kenyan labor force comprises of about 75% agriculturalists many of whom are small-scale farmers. In this regard, their produce mainly goes to consumption rather than other luxurious measures. The unemployed make up over 15% of the population, which again indicates that the number of eligible customers shall remain low. However, there are quite many people as well who live in the major cities and who depend on service industry as source for employment. This could help promote the M-box, since these people are likely to embrace the M-box market. Kenyan export market is also promising because, of its reliance on horticultural business. This implies that there is not going to be any competition in terms of pr oducts. Not only that, Kenya also relies on importation of ICT materials and other industrial productions. The Kenyan inflation rate has relatively remained low, and there has been increased GDP. This is inclined to be a great boost to the business environment in the county regarding the acquisition of technological materials such as computers and other games. Infrastructural Factors The infrastructural system could be considered with mixed results in the light of M-box. The majority of Kenyans rely on road transportation. This is likely to affect the speed of transportation of M-box products. However, the effect of air transport on the transportation of M-box could be positive. This is because; there is a network of airfields in major towns in Kenya. This could help bring the M-box products closer to other regions, after which they could then be distributed through the road network. Similarly, the coastline and its port facilities could be used to effectively deliver products throu gh the sea into Kenya, since there are other depot facilities in major towns. Therefore, about infrastructure, there are mixed factors both in favor and against the introduction of M-box in Kenya. However, due to the trend that Kenya is taking of late, the factors in favor prove to be more than those against. Moreover, owing to the countries strategic vision towards vision 2030, there is bound to be greater infrastructural developments in the country to help boost international trade. From the initial discussions regarding the use of common infrastructure, a lot is underway, and this area does not offer much opposition to the establishment of M-box in Kenya. Many people have embraced the mobile usage in Kenya, and this is a big boost to the gaming industry because the M-box Corporation could be creating a portable game that could be used in mobile phones. The same applies to the rise in the internet industry with various internet service providers working hard to ensure that there i s increased number of internet subscribers to enjoy the gaming industry through online interactive gaming, which could help increase interest in people in the gaming industry. There are numerous newspapers, radio stations, and television-broadcasting houses, among other mass media services are going to help market the M-box game through a series of advertisements and public awareness campaigns. Other factors Generally, the government of Kenya is accessible through many other ways. In addition, in case there is need for more information, one could easily access such information over the internet. For instance, there is the government website and the American embassy website, which are also very resourceful information sources for investors on how to conduct business in Kenya Report On Opportunities For Market Entry Export Opportunities One of the biggest exports from Kenya is tea. Kenya’s production capacity for this product remains largely unexploited. The export of tea from Kenya yields over Kshs. 36,072 million. However, exports to America only make up to 3% of the total exports compared to exports towards other African states, which make up to 47% of the total exports. Kenya has a good relationship with America diplomatically and thus exploring how to increase Kenyan tea exports to the USA could help cement that relationship further. Cementing bilateral business relationships is critical for expansion of Kenya’s export potential. Foreign exchange rates are also a key determinant of bilateral trade relations. Kenya is advantaged in its export deals because; the value of the Kenya shilling against the American Dollar makes it favorable for Kenya to trade with the US in the tea industry. Another opportunity that Kenya offers any foreign investors is great harbors and other forms of transport. The strategic geographical position that Kenya enjoys against other neighboring countries makes it a viable business center. Besides Kenya has been improvin g its air transport facilities over the years and is likely to accommodate many passengers and freight. This could help promote the tourism industry as well as other export services to America as well as other European countries. Import Opportunities Kenya, like many other African countries are burdened with the threat of diseases such as HIV. This has in term elicited the need for ARV drugs and other medical products for treatment of the symptoms of AIDS. Secondly, many hospitals in Kenya are in dire need of medical equipment due to high cost of acquiring them. The only thing that Kenya should work towards is reduction in tariffs on medical and pharmaceuticals the way they did with computer products. This could slightly lower the costs of imports. Japan is Kenya’s trade partner in the import market. Many Kenyans are middle-income earners. This means purchasing high cost cars could not work for Kenya. The road network in Kenya has been going through major reconstruction and t here are many roads under construction in Kenya. This means that the road network in Kenya is improving in the near future, and that there are likely to be many people interested in owning cars than the ones who currently have. Based on this understanding, and using the fact that Kenya has an opening to the sea in Indian Ocean. Additionally, based on the developments in the internet industry, Kenya could greatly benefit by incorporating the e-marketing services in the importation of cars from Japan. Conclusion The report on Market Entry Strategy project has explored all the features that Kenya exhibits in terms of infrastructure, economic conditions, climatic conditions, geographic factors, and telecommunications. The Market Entry Strategy has been done in a manner that Cunningham’s strategies of market entry have been at the background of conducting the research. The factors include; technical innovation strategy, product adaptation strategy, availability and security, low p rice, as well as total adaptation strategy (Cunningham 9). Moreover, as the report developed, factors that make penetration into the Kenyan market hard or easy were delineated. Developing a market entry strategy is not easy. Often when companies or organizations enter a new market niche, they meet high resistance. Often, organizations encounter various countertrade factors. However, Shipley and Neale (49) put it; one must make sure that the benefits are more than the disadvantages. However, the most important is a good relationship between the trading partners. For instance, Chinese products easily access or enter the Kenyan market due to good rapport between Kenya and China. As Collett (19) explains, there is need for a mutually satisfying relationship between importers, exporters, transporters, and the governments. Therefore, it is in the opinion of this report that by capitalizing on the good relationship between countries, marketers are better placed to introduce a new product i nto an international market without experiencing much resistance. Central Bureau of Statistics. Census cartography: the Kenyan Experience. 2010. 9th December 2010. cartesia.org/geodoc/icc2005/pdf/oral/TEMA26/Session 3/ODHIAMBO E.A.pdf Central Intelligence Agency. Kenya. 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Overview of Kenya Newspapers. 2010. 9th December 2010. kenya-advisor.com/kenya-newspapers.html Kenya Safaris Guide. Kenya Population Statistics, Age, Birth Rate, Life Expectancy. 2010. 10th December 2010 best-kenya-safaris.com/kenya-safaris/cultural-safaris/kenya-population-culture.html Kenya National Bureau of Statistics. Kenya: 2009 Population and Housing Census Highlights. 2010, 10th December 2010 Kenya National Bureau of Statistics.or.ke/Census%20Results/KENYA NATIONAL BUREAU OF STATISTICS%20Brochure.pdf Krapf, Johann Ludwig, Travels, Researches, and Missionary Labours in Eastern Africa. London: Frank Cass Co. Ltd, 1960 Ostamyy.com. Internet Service Providers Kenya.2010. 9th December 2010 cck.go.ke/resc/statcs.html Shipley, D.D. and Neale, C.W. Successful C ountertrading. Management Decision. Marketing Management Journal, 26, 1, (2000): 49-52. Toolserver.org. Kenya. 2010. 10th December 2010 http://toolserver.org/~geohack/geohack.php?pagename=Kenyaparams=1_16_S_36_48_E_type:country