Mass Media in Malaysia - 5539 Words

Introduction Mass media is defined as print and electronic means of communication that transmit information to widespread audiences (Schaefer, 2012). Examples of print mass media included newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. While examples of electronic mass media are television, radio, computers, and smartphones. The past of mass media is extensive and complex. It stretches back further than the dawns of recorded history to the people that figured out that they could reach more audience through painting a picture on a cave wall than just by telling the story to whatever group happened to be present (Damitio,†¦show more content†¦At the same time, approximately 28,258 internet users are viewing porn. With the advancement of mass media, pornography can be easily accessed through internet. Some countries around the world including Malaysia have taken some actio ns to censor the content related to pornography. According to the Agence France Presse (2005), Malaysia has blocked government computers from accessing porn and instituted a 24-hour watch on their unauthorized use by civil servants. Besides, school computers must have filters installed, and Internet service providers are to give all their customers low-cost software that bars access to pornography. Other than that, Kaiser Family Foundation research found that pornography filters could block up to 27 percent of Web sites with the word condom and nearly 10 percent of health sites were blocked during searches for safe sex using the least restrictive filters. So, why the government ban pornography? One of the reasons of government banning pornography on the internet is to tackle social ills among youth (â€Å"The Malaysian Insider†, 2010). This is because widespread access to pornography has led to an increase in baby dumping in the past five years and youth today can easily have access to such material online, even through their mobile phones, said Federal CID director Comm Datuk Seri Bakri Zinin (â€Å"The Star Online†, 2010). Besides, internet pornography accessibility also further disempowers vulnerable women and encourages violence, sexualShow MoreRelatedThe Harmonious Multi-Racial Country1031 Words   |  5 Pagescommunity. The idea of ​​the establishment of Datuk Seri Najib B. Tun Abd. Razak about the slogan 1 Malaysia has brought our country towards a paradigm shift and change the way of life of a society of living in Malaysia. However, the initiative, the initiative must be implemented by all parties to maintain peace and harmony in our country? Prakasa premier harmonious multi-racial society in Malaysia is the attitude of the individual. This is so because, generally be safe a community depends on theRead MorePublic Opinion Is the Most Significant Agency Influence Public Opinion1034 Words   |  5 PagesIn The Media Age. McGrawHill, 2002) Public opinion offer we to knew what is the public thinking, and how the public perceive an issues. that is a lot of agency that can spread the opinion of the public, it can be separates into 2 group which is non-media and media.(Persuasion: reception and responsibility by Charles U.Larson, 10th edition) Compared with others agency, mass media is the most significant to shaped Malaysian public opinion because its have many effective factors. Mass media can beRead MoreFactors that Affect the Awareness on Environmental Issues: A Case Study at Utem Malacca City Campus584 Words   |  3 PagesSumatera, Indonesia, had hit Malaysia. The haze was the worst so far in this 10 years, according to Halimah Hassan, director general of Malaysia’s Department of Environment, based on the reading of air pollution index exceeding the dangerous and unhealthy level. (The New York Times, 2013) . After that, in November 2013, a landslide had occured in Cameron highlands and had killed seven persons. According to Harlida Abdul Wahab (2013), lecturer of Universiti Utara Malaysia, the cause of the landslideRead MoreKnowledge Gap1307 Words   |  6 Pagestopic â€Å"Knowledge Gap between Generations Based on Media Exposure.† What is knowledge gap? It was first introduced by 3 researchers of University of Minnesota that is Phillip J. Tichenor,  Associate Professor of Journalism and Mass Communication,  George A. Donohue,  Professor of Sociology and  Clarice, and N. Olien, Instructor in Sociology in 1970. Based on the title of the research, it can be defined as the gap of the information obtained by exposed media for the past generation and the generation nowadaysRead MoreThe Control Large Players Have on Mass Media850 Words   |  4 Pages Mass media, with its functions to inform, to educate and to entertain, is one of the most important issues in the United States because of the way it has been manipulated to cater the demands of various groups, such as partisan bias, sensationalist journalists as well as the government. Such is the problem for the modern and enlightened public; since people now have access to various areas to get news reports, the media apparently lacks the way to properly distribute truthful and factual informationRead MoreExamples Of Hysteria In The Crucible1048 Words   |  5 PagesIn todays society there are many cases of mass hysteria just like long ago. In the book John Proctor says a quote that hits big time for mass hysteria, he says â€Å"God is dead† while laughing insanely, and if that does not cause mass hysteria then nothing does. In The Crucible, many are tested with regards to their faith and put on trial for witchcraft. In this play, nineteen are hanged and one is pressed to death for the crime of being a witch, for that being John Proctor. In The Crucible, ArthurRead MoreThe Impact of Information Communication Technology on Malaysia Communication Culture in the Era of Globalization7293 Words   |  30 PagesTECHNOLOGY ON MALAYSIA COMMUNICATION CULTURE IN THE ERA OF GLOBALIZATION Saiful Nujaimi Abdul Rahman, M.Sc. Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Abdul Rashid Md. Ali, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Siti Zobidah Omar, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia This is an uneditedRead MoreBaby Dumping Among Teenagers in Malaysia624 Words   |  3 PagesNowadays, Malaysia is facing a serious issue regarding on baby dumping which getting more chronic and cause a lot of attention. This social problem can be seemed on all type of media such as newspaper and mass media. For the past few years there are many new born babies have been found, dead or live in the most unlikely places like rubbish dump. This is shows clearly that baby dumping is really serious problem that currently happen in our society. Baby dumping became chronic it is because teenagersRead MoreEnglish as a Universal Language Essay1172 Words   |  5 Pagesis very important. Every people are urge to learn English language. Especially for university students who are going to enter society after graduation, English is perceived to be crucial for communication at work with regards to employment. But in Malaysia, the proficiency of English language among youth is declining. Start in the 70s, many concerned stakeholders from employers, linguists and educationists to parents have voiced their concern. (Azizan Haraiti, Lee, Y.M., 2011) Low levels in EnglishRead MoreThe Problem of Adolescent Obesity in Malaysia Essay699 Words   |  3 Pageschildren and adolescent between 1999 and 2010. In 2007 to 2010, almost 17% of United State children and adolescents aged 2 through 19 years old had a body mass index (BMI) higher than or equal to the 95th percentile of the BMI-for-age growth charts in which were classified as obese (Ogden et al., 2012). This was also happened to adolescents in Malaysia where nearly 7% of adolescents aged 15 to 19 years old are obese. The prevalence of obesity was higher in boys compared to girls (Rampal, 2007). This situation

Whap Chapter 15 Free Essays

Chapter 15 1. The economy of the Song Dynasty was one of the most prosperous and advanced economies in the medieval world. Monetary gain was assured from the vigorous overseas trade and indigenous trade along the Grand Canal and Yangzi River 2. We will write a custom essay sample on Whap Chapter 15 or any similar topic only for you Order Now The Tang Dynasty focused on education and foreign policy while the Song Dynasty focused on economic growth and the arts. 3. Under Emperor Taizong Li Shimin’s wise governing, the national strength and social development of the Tang Dynasty reached an unparalleled prosperity – economy and commerce flourished, the social order was stable,corruption never existed. . Zhngguo translates traditionally as the â€Å"Middle Kingdom. † Only in the nineteenth century, Zhongguo became the common name for the country. During this time China expelled and Christians and outlawed the religion. They also started to become more internal and did not try to expand. 5. The Song eventually fell to the Mongols in 1279, who moved against the Southern Song years after the forces of Genghis Khan had defeated the Jin. The Mongols had superior military organization and a better grasp of the advances in military technology 6. During the Sung dynasty the monumental detail began to emerge. A single bamboo shoot, flower,or bird provided the subject for a painting. Among those who excelled in flower painting was the Emperor Hui-tsung,who founded the imperial academy. 7. The most important technological innovation of the Ancient Period was the creation of the wheel. The wheel allowed humans to transport goods over long distances. People could also travel longer. 8. From the fifth century AD Confucian orthodoxy retreated before the popularity of Buddhism and Daoism. But a renaissance came during the Song dynasty when Confucianism responded to the challenge and developed its own metaphysics. This new trend is known as Neo-confucianism, and its main exponent was Zhu Xi (1130-1200). It subsequently became the main orthodoxy of the scholar officials until the demise of the imperial system in 1912. 9. Because of the remarkable durability of Chinese civilization as well as its marvelous technological and economic innovations, other cultures began to imitate China. Japan, Korea, and Vietnam were all drawn into China’s cultural and political orbit in the post classical period. Each country interacted with China differently 10. It indicated that this person was of such high social status that she didn’t have to do any work – that she could be carried from place to place by servants, that her every need would be catered to by others. How to cite Whap Chapter 15, Essay examples

Marketing Principles Segmentation in Social

Question: Discuss about the Marketing Principles Segmentation in Social. Answer: Introduction The present assignment is going to make a fruitful market analysis for Samsungs Galaxy S6 and S6 edge. The Galaxy S6 which is being served as a potential successor of the previous version S5, has been officially launched in the event of Samsung Unpacked 2015. With a revamped construction, Samsung Galaxy S6 has received positive reaction from the critics. Samsungs new Galaxy S6 and S6 edge have been launched globally considering the fact that the international market for smartphone is large and growing on a fast pace (Andaleeb 2016, 2017, p.179). The geographic segment for Samsung Galaxy S6 is the markets of every developed and developing country where market density is high. It is because, without a dense market, Samsung would not be able to increase its profit margin. In terms of demographic segmentation, Samsung for its Galaxy S6 would target the age group of 20-30 who looks forward to the latest technologies as the new model is composed with all current and advanced technical features (Boivin et al. 2017). Considering Galaxy S6s color options, it can be said that the organizations demographic segment includes both the female and male young individuals. For example, the new Galaxy S6 is available in white pearl, Blue Topaz, Gold platinum and Black Sapphire. In terms of demographic segment, it is understood that the preferable target market for the organization involves the individuals who are financially independent as the product costs AUS$1,149 for 64GB. One of the important demographic attributes of the target market is the fast life style of the young people and their need to multitask with advanced technical devices (Kubacki et al. 2015, p.5). It is understandable that Samsung Galaxys psychographic segmentation is chiefly based on the lifestyle and interest of the target market. In terms of lifestyle, those consumers who lead sophisticated as well as smart living would be targeted, as Galaxy S6 has the capacity to multitask with numerous smart Apps without consuming a large amount of time. Moreover, busy work-schedule and high dependence on technology of the consumer would also have been prioritized at the time of building marketing mix (Kubacki et al. 2015, p.6). As per the benefit segmentation, it can be said that Samsung for its Galaxy S6 and S6 edge would segment that customer group which prefers to invest money on those products, which worth value. Therefore, it can be said that Samsungs benefit and usage-rate segments would include those young individuals who have the intention to acquire all the possible benefits obtainable from a product and have strong financial background (Eryigit and Eryigit 2014). Analysis of targeting strategy of Samsung Galaxy S6 Samsung Galaxy S6 specifically segments those individuals who belong to the age group of 20-30 and are tech-savvy. Therefore, it seems that the organization uses the focus or concentrated marketing strategy for the considered product as it is designed to attract mainly the young population of the society. In this context, it is required to state that an organization may find numerous segments for a single product though may not serve them all due to varied taste, demand and buying behavior. For example, considering the ever-changing tastes of the young customer, Samsung constantly practice technical innovation and modify their promotional activities. In case an enterprise realizes that their specific product can only attract a particular segment of customer, they concentrate on only that single segment of customers with an individual marketing mix (Sharma and Lambert 2013). It is interesting to identify that the considered organization has prioritized the concentrated targeting strat egy as per the fact that through concentrated targeting, an organization can meet the needs of narrowly defined market and can earn more profit than spreading resources across numerous segments. However, it can also be said that Samsungs focused targeting strategy is part of their multi-segment targeting (Andaleeb 2016). The reason behind such a statement is that Samsung provides different designs of mobile to different customer segment. For example, Samsung has J series mobile phones, which is affordable for the middle class people. Alongside, products like Note 3 and S7 are for young and upper-middle class people, who can afford high range mobile phones. Analysis of the positioning bases of Samsung Galaxy S6 It is easy to perceive that with the help of perceptual mapping, Samsung has established their positioning strategy, which is to provide a phone with sophisticated design. More specifically, it has been identified that Samsungs positioning strategy is to win both global and local market through the sleek, eye catchy design of the phone with up-to-date technical functions (Chung and Lee 2014). Considering this particular positioning strategy of Samsung, it can be said that the positioning bases accompanying the positioning strategy of Samsung for their S6 and S6 edge, are product attribute, user, against competition and value or quality. Samsung chooses the high-tech features of Galaxy S6 as one of the predominant positioning bases, as it is one of the potential aspects to attract the minds of the young generation. However, by user base the product positions itself as an ideal technical solution for young and sophisticated individuals (Sharma and Lambert 2013). On the other hand, with the positioning base of against competition and quality, S6 positions itself as well as compares itself with its archrival Apple. It is because Samsung adopts both differentiated and concentrated targeting strategy, whereas Apple adopts concentrated targeting strategy as it only focuses on the young and business people of the society. Conclusion From the above report, it can be concluded that for Samsungs Galaxy S6, the organization has chosen the young and financially independent people who possess a tech-savvy nature and a busy life style. It has been highlighted by the report that the organization chiefly addresses the concentrated marketing strategy for Galaxy S6. Finally, the report has highlighted that the positioning bases for this particular product have been attribute, user and value. References Andaleeb, S.S., 2016. Market Segmentation, Targeting, and Positioning. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries,pp. 179-207. Emerald Group Publishing Limited. Boivin, M., Gagn, E. and Saint-Arnaud, V.C., 2017. Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUBEC Case Study. InSegmentation in Social Marketing.pp. 179-195. Springer Singapore. Chung, H. and Lee, E., 2014. Does channel decentralization lead to low quality product lines?.European Journal of Marketing,48(9/10), pp.1870-1891. Eryigit, C. and Eryigit, M., 2014. Understanding the effectiveness of positioning bases with regard to customer perceptions.Journal of Global Marketing,27(2), pp.85-93. Kubacki, K., Dietrich, T. and Rundle-Thiele, S., 2017. Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do. InSegmentation in Social Marketing,pp. 1-6. Springer Singapore. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management. 24 (4), pp.50-51.